Goodbye Grub: Jordan’s Steak Bistro says goodbye in Wellington

Jordan’s Steak Bistro, Wellington’s only independently owned upscale steakhouse, closed Sunday, management announced.

The Cowboy: 18 ounces of broiled beef, at Jordan's Steak Bistro. (Richard Graulich/ The Palm Beach Post)
The Cowboy: 18 ounces of broiled beef, at Jordan’s Steak Bistro. (Richard Graulich/ The Palm Beach Post)

The family-owned restaurant, which opened in March 2013 in a plaza near the Mall at Wellington Green, specialized in hearty steaks cooked in an 1800-degree broiler. The big daddy on the menu: Jordan’s bone-in cowboy steak ($59), weighing from 18 ounces to 2 pounds. A heap of matchstick French fries completed the feast.

Jordan's truffled Parmesan frites. (Bruce R. Bennett/ The Palm Beach Post)
Jordan’s truffled Parmesan frites. (Bruce R. Bennett/ The Palm Beach Post)

Jordan’s owners, Jordan and Ivette Naftal, announced the closing in a special email to regular customers:

“Big news. We would like to thank our loyal guests for a wonderful four years!” said the email. “Stay tuned for a future announcement letting you know where we land.”

That “next adventure” could come “very soon,” the owners suggested on the restaurant’s Facebook page last weekend.

Jordan Naftal, a former Baltimore-area restaurateur, opened the steakhouse in the space Pangea had operated.

Jordan Naftal, his wife Ivette, and son Jake. (Richard Graulich/ The Palm Beach Post)
The Naftals: Jordan (at right), his wife Ivette, and their son Jake. (Richard Graulich/ The Palm Beach Post)

On Sunday, the Naftals’ son, Jake Naftal, posted a message of his own on Facebook:

“I have adored being a part of this place, a part of your lives, and a participant in all the splendorous evenings we provided here. I’ve made many friends out of you, and learned so much… We love making food, we love making you smile, and you make us smile, too. See you at the next cookout.”

Goodbye Grub: LongBoards closes on Clematis Street

Lights out: Surfer-themed LongBoards closes. (Richard Graulich / The Palm Beach Post)
Lights out: Surfer-themed LongBoards closes. (Richard Graulich / The Palm Beach Post)

LongBoards, the surfer-themed restaurant by Clematis Street nightlife king Rodney Mayo, has closed its doors after serving tiki cocktails and beachy grub for five years in downtown West Palm Beach.

Mayo’s company Subculture Group posted an “official goodbye” on the restaurant and bar’s Facebook page late Tuesday night.

“We have decided to close this chapter with Longboards and bring you another new, exciting concept to be unveiled soon,” read the statement. “In the meantime, please join us at our other restaurants, bars (and) nightclubs throughout South Florida.”

With its relaxed vibe, LongBoards was a space of light wood floors and rough-hewn walls of repurposed paneling from an old farmhouse. Those walls were appointed with surfboards, as vintage surfing movies streamed on TV screens.

Surf's up: Reclaimed paneling from an old farmhouse served as walls. (Palm Beach Post file)
Surf’s up: Reclaimed paneling from an old farmhouse served as walls. (Palm Beach Post file)

When Mayo opened LongBoards in July 2011, he set off a wave on the 500 block of Clematis Street, home of his longstanding Respectable Street club. At the time, the new restaurant sat next door to The Lounge, a Mayo-owned bar.

At the time, Mayo talked about his vision for the area. “You need that critical mass of restaurants to make Clematis a destination, rather than any individual restaurant – so people come to Clematis first, then decide where they want to go,” he told me then.

Two years later, Mayo’s Hullabaloo would breathe gastro pub-by life into the Lounge space. Then his co-owned Subculture Coffee would bring hordes of caffeinated hipsters a few doors to the east of Hullabaloo.

Soon enough, the 500 block would buzz with its own identity, one that was decidedly more hip than the rest of the street. For evidence of this, just take a peek at the vintage Airstream trailer parked in the back patio that’s shared by Hullabaloo and LongBoards – it gives a whole new meaning to private-room dining.

What is headed to the LongBoards space? Mayo could not be reached for comment. Industry sources tell us it’s likely to be a second location for Mayo’s Boca Raton Asian-themed restaurant, Kapow.

For now, there’s this from his Subculture group:

“Stay tuned and thank you for your continued patronage. See you on the flipside.”

Palm Beach Post staffer Jim Hayward contributed to this report.