Farewell, five-dollar footlongs: Subway raises prices but customers don’t mind

Say goodbye to Subway’s catchy “$5 footlong” jingle.

The price of lunch just went up.

The company announced via Twitter that because of rising food costs, Subway has raised the prices of its classic subs to $6. But for all of February, any sub on the menu will be $6.

From the looks at the dining room at local Subway in West Palm Beach, the price increase makes little difference. On Friday, each of the seven tables at the store on 522 Belvedere Road were filled and the line to order was five people deep — including many repeat customers.

“If you give good customer service, you’ll win the customer,” said manager Fawad Arif, who has run the store for 15 years.

Twitter expressed outrage, as it is prone to do. But customers weren’t deterred.

“It’s still a good deal,” said Rommel Lopez of West Palm Beach. “They always have specials here. Other places, it’s $8 for a footlong.”

National Watermelon Day: Celebrate with a Watermelon Martini at Buccan

Watermelon Martini
The summery vodka Watermelon Martini, made with chunks of watermelon, at Buccan, a cocktail bar and restaurant in Palm Beach. (Brianna Soukup / Palm Beach Post)

Today is National Watermelon Day. And what better way to celebrate this awesome summer holiday than with a Watermelon Martini from Buccan in Palm Beach.

One of Palm Beach’s (and our) favorite places to see, be seen and look fabulous over a cocktail, Buccan’s just a few blocks from Worth Avenue but the center of its own bustle.

The popular restaurant debuted their Watermelon Martini just in time for summer. It’s not the kind you had in the late ’90s made with sugary artificial flavored Pucker or some such ickery (I feel like the cocktail gods would have me spit and throw salt over my shoulder to ward off the bad Pucker vibes.) This is real, made of fresh watermelon, lime, simple syrup and vodka. Real delicious!

But, if you are going, go soon! Buccan will close Aug. 10 for a massive 11-day makeover. They are expected to reopen Aug. 22.

If you go: Buccan, 350 S. County Road, Palm Beach. 561-833-3450.