I’m eyeing the new Burger King grilled hot dogs on the ad behind her when the girl at the register gives me a little push.
“They’re good. Go ahead and try one. You’ll be back,” she told me.
It was inevitable.
As the newsroom Mikey, they ask me to eat every crazy thing around here in the name of food journalism: Burger King’s doomed bacon sundae, Taco Bell’s waffle taco, and, unblinkingly, BK’s grilled hot dogs, which debuted on its menu today.
Why a Burger King hot dog?
I was wondering just that as I waited for my takeout order when another man ordered one. Check that: He ordered a second one and took it back to his seat inside a surprisingly chic Burger King (brownstone brick, stainless steel, modern booths). So I asked him: Why come to Burger King for a hot dog?
“Well… I’ve never had one before,” he said.
Seemed like a good enough reason to me.
Back at the office, I unleashed it for our photographer Greg Lovett who did not immediately recoil.
Because this does, actually, look like a hot dog you would find at a backyard barbecue: squiggles of Heinz ketchup and mustard, relish and slivered onions atop an Oscar Mayer-made wiener. It’s even split down the middle and has the requisite chargrill marks.
And it tastes just like a homemade dog. A nice snap to the ol’ tube steak and a meaty flavor from the all-beef dog. And since you have a name-brand hot dog and condiments (Burger King’s parent company owns Heinz and Oscar Mayer), you get the flavor your expect from a hot dog.
There’s even a chili-cheese version, if that’s your thing, that tastes no worse than what you’d find at Dairy Queen or Sonic.
The classic hot dog will run you $1.99, and $2.29 gets you the bells-and-whistles chili cheese version. They’ll also set you back 310 and 330 calories, but you’re at Burger King, so who’s counting?
I’m not sure the problem Burger King was trying to solve by adding a hot dog to its menu. But if you have a hankering, here’s echoing a little push: Go ahead and try one. They’re good.